HUNTSVILLE | The University of Alabama in Huntsville (UAH) has partnered with Kansas City-based Athletic Solutions to launch a new online storefront for fans to shop. The store launched on December 5, 2025 as an online shop for fans to buy spirit-wear, sport-specific products, and NIL products.

This partnership will enable fans of UAH to shop a wide range of merchandise, including athletic apparel, sport-specific apparel, accessories and more. More than 150 styles will be available for every team at UAH.

In addition to traditional team gear, UAH student-athletes will be given the opportunity to opt-in to opening their own, unique NIL Locker Rooms. These NIL Locker rooms will give UAH student-athletes the chance to sell gear and accessories branded with their own name, image and likeness to friends, family, and fans alike.

"We are thrilled to be able to partner with Athletic Solutions to offer our student-athletes even more opportunities for NIL initiatives," said UAH Director of Athletics Cade Smith. "These initiatives will further improve the department's ability to empower student-athletes to build their own brand along with helping represent the UAH Chargers brand." Athletic Solutions is a national leader in NIL fan engagement and e-commerce technology, partnering with colleges and universities, to bring NIL Locker Rooms to life. Their platform simplifies NIL activation, enabling student-athletes to generate revenue and grow their brand in today's evolving collegiate athletics environment.

"Our mission has always been and will continue to be to create NIL opportunities for all athletes at all schools, and not just the 'five-star' athlete. Through our patent pending software, we can merge products and design selections with all licensed athletes on a roster to create an incredible store with unprecedented selection," said Tom Feiden, president and CEO.

Check out the store: https://uahchargers.athsolutions.shop