HUNTSVILLE | The University of Alabama in Huntsville (UAH) is officially launching refreshed and comprehensive brand identity standards for their athletic programs. UAH has taken a thoughtful, strategic approach to unify its brand identity across all areas of the university, including our outstanding Athletics programs. This effort reflects the high standards and competitive excellence that define UAH both in the classroom and on the field. It also aligns with a broader University of Alabama System initiative to create a more cohesive visual identity among the three campuses — UAH, The University of Alabama, and The University of Alabama at Birmingham.

MERCHANDISE | BRAND IDENTITY STANDARDS

The new brand identy package will include updated primary and secondary Athletics logos, spirit and specialty marks, an expanded color palette that will be used for the entire university — both the institution and Athletics, and custom typography for the entire university. Most importantly, it delivers a comprehensive identity standard with clear guidelines for use. This will strengthen the university's brand consistency and recognition across all platforms and audiences.

With these changes, UAH is embracing our name and highlighting the opportunity for a more unified brand presence across all of our properties. The letters "UAH" or the complete spelling of "The University of Alabama in Huntsville" should be used when referring to the university. "UAH Chargers" or "Chargers" can also be used as well. We will no longer be referred to as "Alabama Huntsville" or "Alabama Huntsville Chargers."